Ellgia Optimises Operations Using PurGo

Ellgia Optimises Operations Using PurGo

Ellgia

Background

Founded in 2011, Ellgia began with a single customer, one vehicle, and a modest service office in Cambridge. Over the years, it has evolved into one of the East of England’s largest independent waste and recycling management companies. Ellgia’s growth, which includes operating over 60 HGV vehicles across four fully permitted locations, employing more than 160 staff, and servicing over 4,000 customers, has always been supported by a strong commitment to its roots.The company maintains a family-run approach that places customer experience at the heart of operations.

As the business expanded, its operational complexity increased. The need for a dynamic, real-time waste management system that could support continued growth and improve internal efficiency became clear. PurGo, an ERP solution tailored to the waste and recycling sector, was identified as the ideal choice due to its intuitive interface, powerful integration capabilities, and operational depth.

Solution

Implementing PurGo at Ellgia was a strategic decision to better align technology with business goals. Designed specifically for waste management, the system brought immediate structure and visibility to daily operations.

Transport planners benefited from map-based transport planning which offered full oversight of daily fleet activities. The ability to identify disposal points during job allocation proved especially valuable for maintaining quick turnaround times during high-demand periods. Drivers used an in-cab mobile solution to start and complete jobs, triggering instant updates for the back office. This helped planners manage availability and job distribution with greater agility.

Customer service teams gained access to previous job data by customer and site. This allowed them to provide tailored support and expert guidance based on a record of past interactions. Each visit captured within PurGo created a full digital history, improving service accuracy and customer engagement.

PurGo also streamlined compliance and financial tracking. Ellgia now uses the system to monitor Waste Carriers Licenses for third-party hauliers and track permits for disposal facilities, ensuring compliance with ease. On the commercial side, the ability to report by load and material gives Ellgia a clear view of disposal costs and revenue, enabling smarter financial decisions.

Further improvements are underway, including a direct integration between Ellgia’s website and PurGo. This will allow new booking requests to enter the system automatically, ready for allocation by transport planners.

Results

The impact of PurGo on Ellgia’s operations has been significant. Real-time communication between drivers and planners has improved job scheduling, helping Ellgia respond faster to customer needs. Fleet productivity has increased as a result of smoother coordination between office and field teams.

Customer engagement has also improved. The ability to refer to historical data enables better conversations with customers and more informed service recommendations. Compliance has become easier to manage thanks to the digital tracking of licenses, permits, and site visits.

Financial reporting has become more precise and accessible. With clear insights into costs and revenues by load and material, Ellgia can monitor profitability and adjust operations to maintain commercial performance.

Working closely with Ellgia, we have ensured their new system adapts as the business grows, providing not only technical solutions but also a long-term partnership based on shared understanding and continuous improvement.